AI Unboxed
Every employee had heard of generative AI. Far fewer understood it. There was a gap between what was in the headlines and the baseline knowledge needed to actually work with it, waiting for a training programme to catch up wasn't an option, so we made something people would actually listen to.
AI Unboxed is a six-episode podcast series produced entirely with AI, cloned leadership voices, AI-composed music, and a custom pipeline that turned a script into a finished episode. The first three built the foundation. The next three covered breaking AI news in near real-time.
01 — Two formats
The sequencing was intentional. Build the audience's understanding first, then give them something timely to do with it.
AI Unboxed
Three episodes establishing the baseline. What is AI, how does generative AI work, and what are the ethical implications? Ten minutes per episode, structured for someone who has never thought about it before.
AI Unboxed News
Three episodes covering current AI developments. Fast, accessible, and timely. Built for an audience that now has the context to actually understand what's happening.
02 — Artwork
To shape the podcast artwork, we explored a mix of different models, using existing brand iconography and symbols as the starting point. The goal was to push the visual language somewhere more atmospheric and editorial, while still keeping the objects recognisable.
We landed on what was, at the time, a recently released Midjourney style transfer workflow, which let us transform the look while maintaining the shape of the original objects. The final artwork was then refined with manual touch-ups in Photoshop. Even the image tags were intentionally explicit about being AI-made, reflecting the logic of the project as a whole: if a part of it could be made with AI, it should be.
03 — Content development
Having made two of the larger Scandinavian AI education programmes, we had a strong foundation to draw from. That collective knowledge — what works, what lands, what people actually need to understand — shaped everything before a single word was written.
With that as the brief, we worked with ChatGPT to flesh out the content: the topics, the depth, the sequencing. But equally important was defining how the show would feel. We set the tone and pace of each episode, decided how the two hosts would interact with each other, how they'd respond to what the other said, and how they'd land on a topic — making sure it sounded like a real conversation, not a recitation.
04 — Voice production
The voices in both shows are synthetic clones of two members of senior leadership at the company, but getting there required a deliberate process. The goal was performances that felt human, not robotic.
Voice capture script
A dedicated script designed to capture a wide range of phonemes, rhythms, and emotional registers, with 60+ AI terms woven in so each person said them naturally, in their own way. Both sessions recorded in a professional studio; the clone inherits all of that inflection and emphasis.
Recording studio · ElevenLabs Professional Voice Clone · 60+ AI termsDirecting the synthetic voices
Episodes directed iteratively, adjusting pace, tone, and delivery until the performance felt right, not just technically correct.
ElevenLabsPython pipeline
No off-the-shelf tool handled the full flow, so one was built. A custom Python pipeline handled script generation using a carefully engineered system prompt, controlling tone, pacing, and structure, and fed the output directly to the ElevenLabs API for voice synthesis.
Python · ElevenLabs API05 — Sound identity
Before a single word is spoken, the intro has set the stage for the listener. The energy and tone — all of it is set in the first couple of seconds.
We explored both Suno and Udio during the process of making the sonic identity for the podcasts, testing different directions before landing on Udio as the stronger model at the time for our goal. From there, the tracks were mastered in Adobe Audition.
06 — AI production stack
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AI, creativity,
and a dash of DIY.
When no tool does exactly what you need, we build one. AI Unboxed is proof that a clear goal, the right models, and a custom pipeline can produce something that sounds like it came from a studio. Way before out-of-the-box solutions caught up.